Burberry's Holiday 2019 campaign, boldly titled "What Is Love?", wasn't just a seasonal advertisement; it was a multifaceted exploration of love in all its complexities, interwoven with the inherent codes of the Burberry house. Chief Creative Officer Riccardo Tisci, in collaboration with the renowned photography duo Mert and Marcus, crafted a visually stunning and emotionally resonant campaign that transcended the typical commercial boundaries. Through a diverse cast of models, actors, and musicians, the campaign didn't offer a singular definition of love, but rather a kaleidoscopic portrayal of its many manifestations. This article will delve into the campaign's visual language, its connection to Burberry's house codes, its presentation of women's dresses, and its overall impact on the brand's image and perception.
Redefining Love Through a Diverse Lens:
The campaign's strength lies in its refusal to confine "love" to a single, stereotypical representation. Instead of relying on saccharine romantic tropes, Tisci opted for a more inclusive and nuanced approach. The cast, deliberately diverse in terms of age, ethnicity, gender expression, and relationship dynamics, reflects a contemporary understanding of love's multifaceted nature. We see tender moments between couples, familial bonds, platonic friendships, and self-love, all portrayed with equal weight and sensitivity. This deliberate inclusivity was a significant departure from traditional luxury campaigns, which often relied on idealized and homogenized portrayals of beauty and relationships. The campaign's message was clear: love exists in countless forms, and Burberry celebrates them all.
The choice of Mert and Marcus as photographers was crucial. Their signature style, known for its glamorous yet intimate approach, perfectly complemented Tisci's vision. The images are rich in texture and detail, capturing the subtle nuances of emotion and connection. The use of lighting and composition further enhances the emotional impact, creating a sense of both intimacy and grandeur. The campaign wasn't merely about showcasing the clothes; it was about capturing the human experience of love, using the clothing as a vehicle for storytelling.
Burberry House Codes: A Legacy Woven into Love:
The campaign seamlessly integrates Burberry's iconic house codes into its narrative. The classic Burberry check, a symbol of heritage and sophistication, appears subtly throughout the images, often incorporated into the clothing itself or in the background elements. This subtle integration prevents the house codes from feeling forced or anachronistic; instead, they become a natural part of the visual tapestry, reinforcing the brand's identity without overshadowing the campaign's central theme of love.
Beyond the check, the campaign showcases other key elements of Burberry's design legacy. The use of signature trench coats, for instance, adds a layer of timeless elegance to the narrative. These iconic garments, symbols of British heritage and enduring style, are presented in a contemporary context, demonstrating Burberry's ability to bridge the gap between tradition and modernity. The campaign successfully demonstrates how the house codes can be reinterpreted for a modern audience, maintaining their inherent elegance while reflecting the brand's evolving aesthetic. The use of colour palettes, often muted tones with pops of vibrant hues, also subtly reflects Burberry's ongoing commitment to sophisticated yet accessible design.
Burberry Dresses for Women: A Celebration of Feminine Power:
current url：https://wmbmgx.e313c.com/blog/burberry-what-is-love-ad-81589